Superunion approached us to design a new type system for the AngloAmerican rebranding process. We developed two sets of fonts, one for headlines and logo and another set for text settings. Geometry and consistency were the keywords, making sure we could achieve symmetry with subtleties in a well-balanced typeface, achieving a smooth flow throughout the letterforms where possible.
Anglo American - Overview
AA Smart Sans
Thin, Thin Italic, Light, Light Italic, Regular, Regular Italic, SemiBold, SemiBold Italic, Bold & Bold Italic
Anglo American Plc